How it works
Two ways to reach a fair number.
Most artists undercharge because they only count the hours at the easel. A price that lasts has to cover everything that went into the work — and still leave you a margin. Pick whichever method fits how you think.
01
Time & materials
Add your hours at an hourly rate you can actually live on, then your material costs, then a margin for the unglamorous work — admin, marketing, packing. This is the most flexible method and works for nearly any medium.
02
By size
Set a price per square inch or centimetre and multiply by the area of the piece, then add materials. Popular with painters who want consistent pricing across a body of work, regardless of how fast or slow a piece came together.
03
Adjust for commission
Selling through a gallery or marketplace? Enter the cut they take and the calculator works backwards, showing the list price you need so your take-home stays exactly what you planned to earn.
What goes into a price
The five things every fair price accounts for.
Your time
The hours you spent, valued at a rate you'd be happy to earn for any skilled work. Include thinking, sketching, and revisions — not just the final pass.
Materials
Every physical cost: paint, canvas, paper, framing, varnish, packaging, and shipping supplies. Small costs add up and are the easiest thing to forget.
Overhead
The business behind the art — studio space, software, website, marketing, and the admin hours nobody sees. A modest percentage on top keeps you sustainable.
Experience
As your skill and reputation grow, your rate should too. Pricing isn't only about cost; it's a signal of where your work sits in the market.
Commission
Anyone selling on your behalf takes a percentage. Build it into the list price so a 40% gallery cut doesn't quietly come out of your own pay.
Profit margin
Covering costs isn't the same as making a living. The goal is to be paid fairly and have something left over to reinvest in better materials and time.
Hourly rate starting points
A rough guide, not a rule. Your local cost of living and the demand for your work matter more than any chart.
| Experience | Typical hourly range |
| Beginner / emerging | 15 – 25 per hour |
| Intermediate | 25 – 50 per hour |
| Established professional | 50+ per hour |